University Careers Adviser, Ann Duff – whose friendly guidance is already familiar to Glasgow students – is bringing her expertise to a wider audience presenting a new Channel 4 series.‘Vocation, Vocation, Vocation’ - currently being broadcast on Channel 4 at 9.30am on weekdays – aims to help teenage school leavers make the right decisions early on to help them achieve a fulfilling future career. Each episode tells an individual teenager’s story, explaining their dilemma, offering advice and sending them on three challenges designed to give them insights into their true vocation. Within an entertaining format, Vocation, Vocation, Vocation acknowledges the genuine concerns and pre-occupations of teens and offers practical careers advice.

Ann Duff co-presents the series along with London-based motivational Life Skills coach David McQueen offering the young students support, encouragement, and two different perspectives of how to achieve their goals. “I got involved with the programme,” Ann explains, “because I wanted to challenge public preconceptions that Career Advice is somehow woolly and not practical. I wanted to show that Careers Guidance is empowering and helps people with ideas and expectations to achieve realistic career goals.” Careers Advice is not just for teenagers either, Ann says: “I believe that everyone, regardless of age, can benefit from Careers Guidance. The perception that Careers Advice is just something for young people is wrong - everyone can benefit from it.”

The University of Glasgow features in a typical episode to be broadcast at 9.30am on Friday 16 November. Aberdonian Kathryn Reid (16) is interested in teaching or journalism and the programme shows her at work experience as a reporter with the Evening Express and as a teacher at Jordanhill School. She also got a taste of student life with a tour around Glasgow University and cooked a meal in a shared kitchen at the Queen Margaret Residences. After weighing up her options and listening to advice, Kathryn has since applied to study English at Glasgow University. 10 episodes of the IWC Media series are currently showing on Channel 4 learning at 9.30am on weekdays and is also available to download online now, free of charge at 4oD http://www.channel4.com/4od/index.html

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